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PopWire 77

Your pulse on pop culture, 24/7

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Scrolled Out: How Gen Z Fell Out of Love With Short Clips and Started Binging Long Videos Again
Digital Culture

Scrolled Out: How Gen Z Fell Out of Love With Short Clips and Started Binging Long Videos Again

For a generation practically raised on TikTok, the pivot toward hour-long YouTube essays and binge-worthy docuseries feels like a plot twist nobody saw coming. Turns out, 77 seconds just isn't cutting it anymore. We dug into the algorithm fatigue, the creator burnout, and the quiet rise of 'slow content' that's reshaping how young Americans actually watch stuff.